In 2004,Virgina Tech took a proactive approach to organizing and structuring their marketing and library services and hired an Outreach Librarian (Vielle, 2006). The individual assigned to this position would be responsible for developing and implementing programs, special and events and representing the library and various external and internal events and programs (Vielle, 2006). The Outreach Librarian would also be responsible for providing tours of the library and conducting and developing surveys and holding focus groups to help determine the library patron needs (Vielle, 2006).This proactive approach is important as it relates to information science dissemination, since dissemination is essentially a public relations and community outreach tool. How libraries approach can potentially help increase patrons use and understanding of the library’s services and role they play, especially when thinking about an academic library.
Vielle, L. (2006). The Best Is Yet to Come: Laying a Foundation for Marketing. Technical Services Quarterly. 24(2), 9-26.
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